Acca Consulting
The Psychology of Money
The Psychology of Money
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Money isn't just numbers and bank accounts: it's emotion, perception, and habit. The Psychology of Money explores in depth the connection between mind and finance, analyzing how fears, desires, and cognitive biases influence financial decisions.
Through a clear and theoretical approach, the book explains:
- how emotions shape the relationship with resources;
- what are the main cognitive biases that influence choices and investments;
- how unconscious habits lead to waste and dissatisfaction;
- because happiness does not grow proportionally to material wealth;
- how financial markets are driven more by psychology than mathematics.
A comprehensive work that combines behavioral economics, psychology, and financial theory, designed for those who want to understand not only how to manage money, but above all why we manage it the way we do.
Why read it:
✔ Rigorous yet accessible approach
✔ Analysis of the emotional and social dynamics of money
✔ Broad vision that goes beyond material possessions
A book that will help you look at money with new eyes: not as an end, but as a tool at the service of life.
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